Iconic Australian brand ‘UGG since 1974’ forced to change name amid legal fight with American giant

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An Australian UGG boot business has been forced to change its name when shipping overseas. In a video posted to TikTok, Todd Watts said his brand “UGG Since 1974” had been targeted in a lawsuit, filed in the US by footwear giant Deckers last year. [{ "selector": ".qakin-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 30px))", "opacity": "1", "visibility" :"visible"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1", "visibility" :"visible"} ] }]